Photos are a powerful communication tool for business branding.
Beautiful website photos can transform a website and amplify your message. Photographs which create a positive emotional response are especially powerful and remembered longer.
Gain a competitive advantage for your business by using clear product images and considering the client’s visual needs first.
These categories of photos add real value for a website visitor:
Product photos will literally make or break your business.
- A white background allows full visual attention on the product, without distractions.
- A consistent background color appears clean and trustworthy, on all devices and sizes.
- Web editors often prefer white backgrounds for a design style.
For eCommerce purposes, huge, interactive photos with 360° zoom are ideal to get a complete view of the product (1000 px wide, 2000 px is better).
Photos of the business owner and team members: Fellow human faces are the most effective in grabbing our attention and gaining familiarity/subtle trust. Profile photos should be relaxed and natural.
Photos of the business location serve to make a customer comfortable, more relaxed and familiar with the setting before a visit.
Image captions are read 300 times more than any body copy, making captioning a valuable addition. Photos with descriptive captions are a surprisingly easy design addition to get the attention of a target audience.
A boost in the color saturation and brightness makes a noticeable improvement to the image quality and mood. A saturation boost and cropping an image to the focal subject makes a stock image look more real, and reduces file size.
~ compassion to all ~