Photos are a powerful communication tool for business branding.
Beautiful website photos can transform a website and amplify your message. Photographs which create a positive emotional response are especially powerful and remembered longer.
Gain a competitive advantage for your business by using clear product images and considering the client’s visual needs first.
These categories of photos add real value for a website visitor:
1 Product photos will literally make or break your business.
- A white background allows full visual attention on the product, without distractions.
- A consistent background color appears clean and trustworthy, on all devices and sizes.
- Web editors often prefer white backgrounds for a design style.
For eCommerce purposes, huge, interactive photos with 360° zoom are ideal to get a complete view of the product (1000 px wide, 2000 px is better).
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2 Photos of the business owner and team members: Fellow human faces are the most effective in grabbing our attention and gaining familiarity/subtle trust. Profile photos should be relaxed and natural.
3 Photos of the business location serve to make a customer comfortable, more relaxed and familiar with the setting before a visit.
Google Guides: Location Specific Photos for Your Website
4 Image captions are read 300 times more than any body copy, making captioning a valuable addition. Photos with descriptive captions are a surprisingly easy design addition to get the attention of a target audience.
5 A boost in the color saturation and brightness makes a noticeable improvement to the image quality and mood. A saturation boost and cropping an image to the focal subject makes a stock image look more real, and reduces file size.
Boost your website user experience by using stunning photos and stylish graphics.
How to Use Images to Increase Sales in your eCommerce
boost color saturation, brighten, crop
~ compassion to all ~
